Wheat&Salt NYC
Introducing Wheat&Salt, the fashion brand inspired by the pretzel's allure, a tribute to family bonds and the ecstasy of shared moments.
The signature emblem, a pretzel's tender twist, encapsulates close-knit ties of the family and the aspiration for togetherness. It's beyond fashion; it's a canvas of emotions.
Cream cheese pretzels and pancakes, cherished by the daughter of the founder, her husband's adored croissants, and her own beloved chocolate cookies intertwine in our bakery-patterned line.
Wheat&Salt aspires to be a fashion bakery, curating pieces as fresh and captivating as morning delicacies.
Why it all began
Professor Nam, a devoted professor in Korea, embarked on a sabbatical to provide his daughter, Tiffany, with an extraordinary gift—a chance to learn English and experience American culture firsthand.
Together, they ventured to the bustling streets of New York City. However, their dreams were soon clouded by the harsh reality of the city's exorbitant cost of living.
In the face of adversity, CEO Park, Tiffany's mother, emerged as a beacon of hope. Armed with her passion for fashion and a doctorate from Sook Myung Women's University, she had studied clothing and textiles, honing her skills at the prestigious FIDM. It was now time to breathe life into her dreams.
She became the CEO and founder of their family-owned company, aptly named Hyun Ju Trading Company after their beloved daughter. She poured her heart into every design, infusing her creations with the vibrant energy of her academic pursuits and experiences in the fashion world.
Mission & Vision
Mission Statement: To inspire self-expression and celebrate individuality through our pretzel-inspired designs, creating exceptional fashion products that bring joy and elegance to the world.
Vision Statement: To be a globally recognized fashion brand that merges fashion and family, empowering individuals to embrace their uniqueness and make a lasting statement through our innovative and high-quality creations.
